12/3/2023 0 Comments Apple vs spotify podcasts“That becomes challenging because it also takes out of some of that natural discovery, which is already the biggest challenge in podcasting,” he said. Spiegel said this makes it difficult for listeners to discover Betches Media’s shows that now offer subscriptions, or for listeners who subscribe to “U Up?” to find Betches Media’s other podcasts. However, show-level subscriptions don’t appear under a podcaster’s main channel on Apple Podcasts. QCode is launching another show-level subscription to its newly-added podcast “Jillian On Love.”īetches Media launched three podcast subscriptions this year: “U Up?,” “Diet Starts Tomorrow” and “Morning Announcements.” It mirrors the middle tier of the existing Patreon membership, at around $10 a month. When podcast network QCode added the “Tooth and Claw” podcast to its network in August, it came with a membership program the podcast had built on Patreon called the “Griz Club.” QCode has a channel subscription that offers ad-free listening and bonus episodes for $3.99 a month or $28.99 a year, but added a separate Griz Club subscription on the Apple Podcasts app. However, as much as that compatibility can enhance the allure for people to pay for a show-level subscription, the platforms handle these subscriptions by siloing the shows, which can come at the cost of people discovering a company’s broader podcast portfolio. Show-level subscriptions are hard to findĪpple and Spotify both support show-level subscriptions, which give podcasters the ability to offer bonus content or entire shows for a fee. Since June 2021, the number of Apple Podcasts subscribers has gone up by more than 300%, and over 25% of the top 100 shows in Apple’s Top Shows chart offer a subscription. 3 subscriber channel on Apple’s Top Shows chart, for example. 1 subscriber show on the Apple Podcasts Charts and the No. Podcast subscriptions can, in some cases, help a podcasts’ discoverability, especially since Apple Podcasts introduced two new subscription-focused podcast charts in August: “Top Subscriber Shows” and “Top Subscriber Channels.” A week after Dateline NBC began offering a subscription across its podcast channel, it became the No. “There are technological hindrances that make it more difficult to scale,” said David Spiegel, CRO at Betches Media. But they’re waiting on Apple, Spotify and other podcast-hosting platforms to offer more flexibility and features to grow listenership and make it easier for people to find the shows that offer subscriptions. Podcasters are increasingly offering subscriptions as a way to grow complementary revenue and offer listeners bonus content or additional benefits.
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